These services are the perfect solution for OEMs, Distributors and Resellers who carry unique products. Standardization and Normalization are geared toward the customer who already has product information but would like to have it displayed in a consistent web-ready format.

Product Standardization
Professional looking product information. The product standardization process takes existing product information and breaks it down into standard fields (description, product title, specifications, features and benefits...) as well as optimizes photos for the web. Give your customers a consistent way to browse products in your online store and take advantage of the selling opportunity you have while they are there.

Product Normalization
Compare products side by side. The product normalization process takes existing product information and conforms it to a set standard of specifications and measurements. This allows your customers to make side by side comparisons for informed purchase decisions and reduces the unnecessary customer service calls related to product questions.